Amanda Hocking’s self-publishing story begins in 2010.
At
the time, Hocking was stewing in her tiny, sparsely furnished apartment
in Austin, Minnesota. She was penniless and frustrated, having spent
years fruitlessly trying to interest traditional publishers in her work.
She was also, as it happens, a huge Muppets fan, and she’d heard that
an exhibition about Jim Henson — the creator of the Muppets — was coming
to Chicago later that year. She wanted badly to attend, but she
couldn’t afford the trip.
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