As paid advertising on various platforms becomes an increasingly
important element of the indie author’s marketing strategy, many are
finding it hard to measure its effectiveness.
Ricardo Fayet of ALLi Partner
Reedsy
offers some creative and clever means of tracking conversion and
calculating return on investment (ROI) to help you decide whether your
ads are paying their way. His Q&A format makes a complex subject
easier to understand.
Read the rest of article at Self-Publishing Advice.
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