Interview with Self-Published Author Jayne Sanders

In our series of self-publishing interviews, we are talking today to Jayne Sanders, A MASTER Scientific Hand Analyst and Purpose & Law of Attraction Coach featured in a FORBES article. Jayne helps leaders, business owners, and managers love their lives and their work.
After an MBA and many years in the corporate world, Jayne did a complete 180 and now reveals your innate purpose, special gifts, and blind spots, then guides you into the inspired meaning, passion and fulfillment you crave in life and work. Corporate and team benefits are numerous as well.
When not doing her purpose work, Jayne can be found out on the trail riding her beautiful Arabian/Appaloosa horse, Darby, or eating dark chocolate J.  Her latest book is Twists Turns & Truths.



You self-published your latest book, Twists Turns & Truths. Would you please tell us why you chose the self-publishing route? 

My opinion is that unless you are well-established with high sales, it’s very difficult to make money
or have much control over the publishing process unless you self-publish.

Take us through the process. You had an idea for your book, you wrote it, then you decided to find a publisher. What were your experiences with that? Or did you decide to self-publish without looking any farther? 

I knew I was going to self-publish from the start.

What different online stores carry your book? 

As of now only Amazon, I haven’t gotten around to other resources yet, shame on me.

Authors who go the traditional route have an edge over self-published authors in regards to distribution to bookstores. How did you handle that as a self-published author? 

I’m not trying to get into bookstores, online and my own speaking will, I believe, be more effective and profitable.

On the other hand, self-published authors have the edge over traditional books in the regards that the author has all the control. I’d like to begin with your cover. Did you make it or did you have someone else design it? If you had someone else, can you tell us who it is? 

Michelle White of MMW Books in Florida designed both the cover and the interior. I had a good idea of what I wanted, and she made it even better. I am very happy with her work, I love the way my book looks!

So where do you see self-published authors making the biggest mistakes overall? 

Doing too much of it themselves…design, editing, marketing. Many self-published books look amateur and, well, self-published.

What do you believe the biggest advantages are when self-publishing? 

Control and profit!

What was the hardest challenge for you to self-publish your book? 

Figuring out kdp. Plus, I had an ISBN snafu that is still not completely resolved as of the date I answer this question. It’s way too complicated to explain here, but it’s been a pain-in-the-butt for sure.

They say self-publishers are control freaks. Do you think there is a lot of truth in that? 

I haven’t heard that, but if control freak means I am discerning about how my book looks, it’s title, and what content I include…if it means I had a very clear vision of why I was writing my book, what difference I wanted to make in the world with it, and how to do that…then label me a control freak and I’m cool with that!

Did you get someone to format your book for you or did you do that? 

My designer did it for me.

What steps are you taking to promote it? 

My book launch party, social media, emails to my community, a virtual blog tour, and an ebook giveaway. 

Do you have any advice you’d like to share with other self-published authors? 

I highly recommend using a publishing consultant! Polly Letofsky of MyWordPublishing was a godsend for me and not only helped me through challenging situations but also connected me to my editors and my designer, all of whom I am very happy with.

If you would like to find out more about Jayne Sanders and her books, take a look at her website and follow her on Facebook.

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