While bookstores are the obvious home for readings, many authors are
adding spaces like museums and stores to their book tours to reach those
who might not know about or be interested in more traditional literary
events. These spaces offer an alternative setting that’s become
increasingly appealing as a way to expand an author's potential
audience. These four authors booked their own events, from talks to
readings and discussions, with alternative venues as part of their
promotional events.
Read more at
Forbes.
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