Self Help Book Sales are Rising Fast in the US The NPD Group Says

The self-help books category has experienced continued and solid growth in recent years. In fact, it has nearly doubled in size since 2013. Unit sales of self-help books have grown at a compound annual growth rate (CAGR) of 11 percent since 2013, reaching 18.6 million in 2019, according to global information company The NPD Group.

According to the latest information from NPD Bookscan, which tracks the U.S. publishing market, the category is also becoming more crowded. The growth in the number of published titles outpaced the rate of sales growth, with the number of unique international standard book numbers (ISBNs) rising nearly three-fold from 30,897 in 2013 to 85,253 in 2019. "This increasing competition will make this high-growth category a challenge for new titles looking to break out and find readers, as publishers and authors compete fiercely for attention," said Kristen McLean, books industry analyst for NPD.

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