Retailers sell your book directly to the
customer. According to industry reports, online book sales account for
the majority of books sold in the U.S., and Amazon significantly
dominates the market.
To generate revenue from book sales, retail outlets either:
- Receive a discount off the suggested retail price of the book (known as the “wholesale price”) when they purchase the book from a distributor. This is the most common revenue model for brick-and-mortar bookstores. The expected discount is at least 50% (but usually more).
- Keep a percentage of the money received when a book is sold to a customer. This is the most common revenue model for online retailers.
Some retailers allow authors/publishers
to distribute their books directly to the retail outlet without having
to go through a distributor or aggregator. Here is how to distribute
your book directly to five of the largest online book retailers: Amazon,
Apple Books, Barnes & Noble, Google Play and Kobo (includes
Walmart).
Read the rest of article at Ink and Cinema.
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