It is common practice for brands and entrepreneurs to repurpose content across all channels. A video posted on YouTube, for instance, can be easily reformatted and shared via blog posts, Instagram, Pinterest, TikTok, Facebook, LinkedIn or Twitter. There’s one platform, however, that is often overlooked — Amazon’s Kindle Store.
Amazon Kindle is the most widely used e-reader device, owning more than 70% of the eBook market. In contrast to the platforms mentioned above, used primarily for connection and entertainment, visitors to Amazon’s Kindle Store are actively seeking to make a purchase. This makes Amazon the prime location to repackage and promote your specific expertise or message.
By writing a book, you can grow your brand, establish a new passive income stream and generate warm leads on autopilot. Further, by self-publishing you retain editorial control, a larger cut of the profits and print on your own timeline.
If you want to gain credibility and exposure online, you can’t afford to pass up the opportunity to self-publish a book, especially when you’ve most likely already created enough content to fill one.
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