The publishing industry has long been teetering on the brink of one crisis or another, whether that’s a reckoning around its lack of diversity or its perpetually challenged bottom line. But as the global health crisis unfolded in the spring of 2020, authors and publishers found themselves facing an entirely new dilemma. With in-person talks and signings — once the backbone of the book promotion machine — out of the question, would the whole system collapse? Would publishers fail to find new solutions? Would authors’ work not sell? Would independent bookstores go under?
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